Marketing might not be the first thing that comes to mind when you think about raising livestock, but for Allison May, it’s become a way to help producers tell their stories, grow their reach, and move their business forward.

Allison owns Pinnacle Livestock Solutions, a business based in Greenfield, Indiana, that provides digital and social media marketing services tailored for livestock producers. And while Pinnacle is just a year old, Allison’s path to launching it started long before.

From the Show Ring to Storytelling

Allison grew up on a fifth-generation family farm in New Jersey, raising livestock and showing in 4-H. She later earned her degree in animal science from Penn State and followed a path through animal nutrition and reproduction before stepping into the marketing world.

Her work in the livestock space—and her love of sales and connection—led her to create Pinnacle. What started with helping her own family farm and a few organizations quickly became a full-time business.

“I’ve always been the hype girl,” Allison said. “I love seeing people succeed and helping them connect their story with the people who need to hear it.”

Marketing that Feels Real

Allison doesn’t believe in one-size-fits-all marketing. Instead, she focuses on helping livestock producers feel confident about telling their stories—without the pressure to be something they’re not.

“Not everyone wants to go viral or dance on TikTok,” she said. “And that’s okay. What matters is being authentic. When people can see the real story behind your operation, that’s what builds trust and drives sales.”

She helps clients manage social media, advertise online, and build meaningful content that reflects who they are and what they offer. Whether it’s showcasing cattle genetics, sharing product photos, or building connections with new customers, Allison’s goal is simple: help producers show up in the right way, in the right places.

Tips for Marketing in Ag

Here are a few things Allison says make a big difference when marketing an ag business:

• Stay consistent. People need to see your brand 30–40 times before they take action.

• Quality content matters. A strong photo or graphic can make someone stop scrolling. A bad one can hurt your brand.

• Be clear with your direction. Whether you’re working with a family member or a social media manager, be honest about what’s working and what isn’t.

• Don’t chase followers. Focus on attracting the right audience, not just a bigger one.

Why Online Sales Need More Trust

As Allison helps producers move more of their business online, she’s also been an early user of HitchPin’s Instant Invoicing feature. For her, tools like this add much-needed confidence to digital sales.

“Selling online means there’s more room for confusion or unmet expectations,” she said. “What I love about HitchPin is that it helps protect both the buyer and the seller, and it gives you a real person to talk to.”

Whether she’s helping a rancher sell cattle or promoting a homemade ag product, Allison uses HitchPin to connect producers to the right buyers while making the transaction safe and simple.

Find Pinnacle Livestock Solutions on HitchPin

If you’re ready to start marketing your business or improving how you show up online, check out Allison’s storefront on HitchPin. She offers social media management, ad campaign support, and practical help to take the guesswork out of digital marketing.

Just head to HitchPin.com and search for Pinnacle Livestock Solutions to see how Allison’s helping livestock producers shine online.