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The Mesurables: A weekly “cultural podcast” inviting listeners into the world of designer Waraire Boswell. Waraire is a business chameleon, with a career spanning 20 years specializing in custom and RTW collections for a spectrum of highly coveted individuals and companies. Mesurable’s touches on all facets of the fashion industry, business and current events.
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Strategize Your Business Online Podcast is for entrepreneurs who are seeking actionable strategies and advice to grow their brand, reach more of their target audience, and earn more revenue in the online space. Listen to this workshop-style podcast and get inspired, grow your social media following, build your email list and develop digital marketing strategies that convert to sales confidently online!
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show series
 
The Mesurables is a weekly “cultural podcast” inviting listeners into the world of designer Waraire Boswell. Boswell is a business chameleon, with a career spanning 20 years specializing in custom and RTW collections for a spectrum of highly coveted individuals and companies. The podcast touches on all facets of the fashion industry, business and c…
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“Creating content and managing your social media is really a full-time job, and it’s a full-time job that requires a strategic approach.” - Dee Boswell-Buck As a business owner, you probably wear multiple hats. If you’ve been considering hiring a social media strategist to lessen the load, then you’ll definitely want to listen to this episode! Work…
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“A blank content calendar inspires panic!” - Dee Boswell-Buck You don’t have to be a novelist to get writer’s block. Even the most creative business owner will often feel tapped out when it comes to creating fresh new content to share on their social media account. One of the major challenges that business owners experience when it comes to content…
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“Your business needs to be on social media.” - Dee Boswell-Buck What type of online content should you be sharing if your goal is to turn followers and subscribers into loyal customers? The answer is easy: content that sheds light on the biggest problems that your ideal customers are grappling with — and cements your position in their mind as a kno…
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“Digital marketers assess the success of all digital marketing channels to ensure that everything is cohesive.” - Dee Boswell-Buck If you’ve been scratching your head trying to figure out a way to boost your online profile, expand your reach, and better connect with your dream clients, it may be time to hire a digital strategist! If you’re not quit…
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“I like to think of LinkedIn as an online networking event.” - Dee Boswell-Buck In a world where you have so many social media platforms to choose from, LinkedIn is often ignored when it comes to marketing — but using it effectively can have powerful results for your business! The platform is much more than a job search tool. It’s a great way to co…
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“If you are a business owner and you’re looking to expand your marketing reach while taking your company to the next level, then you’ve GOT TO be on LinkedIn!” - Dee Boswell-Buck Did you know that LinkedIn can generate 250% more leads than other social media sites? 4 out of 5 of LinkedIn users are driving business decisions for their companies — an…
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“That’s the struggle with goal-setting — you have to be able to have vision to see where you’re going.” - Marsha V. Watson Are you clear on the goals that have the most potential to truly move the needle in your business… and the most effective way to turn those goals from dreams into reality? Online business manager Marsha V. Watson is a seasoned …
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“Inclusive marketing is not a trend. It’s something always to consider.” - Dee Boswell-Buck Did you know that 72% of people feel that advertising does not reflect the world around them? Not only that, but 63% of people don’t feel that they’re represented in most advertising… and that statistic has a big impact on revenue. Creating inclusive campaig…
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“I became an entrepreneur so that I could be in control of my time… but I didn’t know how to take the time off.” - Dee Boswell-Buck If you want to be a successful business owner, you need to hit the right balance between work and play. Focusing too heavily on the work side of things can lead to stress, overwhelm, and even burnout. Building time off…
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“Delegating is a non-negotiable that I have to work on every single day.” - Dee Boswell-Buck 2021 was a tough year for a lot of business owners. That saying, “the struggle is real,” has never been more fitting — but through all of the challenges and setbacks, many of us have learned some valuable lessons (and maybe even made a few changes for the b…
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“Have a similar vibe across your platforms, and also you want to make sure that that vibe matches your website.” - Dee Boswell-Buck Are you steadily growing your passion business on the side? Planning to leave your 9-to-5 and take your side hustle full-time? Whether your business is already your primary income or preparing to launch, if you want to…
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“When we step out into the world dressing for that possibility, it’s amazing what can happen.” - Hailey Verity How do you show up for your business… and in life? If you want to make an impact, then curating first impressions is a must! Hailey Verity is a personal stylist and coach who helps women present themselves to the world in a way that is ref…
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“When you tighten up what’s on your menu, then you make the navigation on your website MUCH easier.” - Dee Boswell-Buck Your website is your storefront and your information portal. This is the first place your potential customers come to learn more about you and your offers. It’s through your website that you signal your credibility and earn the tr…
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“The hacking of social media accounts is at an all-time high. Recent reports have shared that social media account hacking has gone up from 13% to 28% in 2021.” - Dee Boswell-Buck When it comes to our social media accounts, sometimes we are our own biggest weakness. A recent report has found that social media account hacking has increased by 15% in…
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“I love doing on-site shoots… Sometimes, showing how people get things done, depending on the nature of their business, is very important to them telling their story.” - Sheldon Isaac They say that a picture is worth a thousand words — but what does that mean for your bottom line? Sheldon Isaac, owner and lead photographer of Sheldon Isaac Images, …
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“You need to really listen to your inner voice, really channel into what your purpose is on earth… and you will find what you’re truly good at.” - Kayann Saunders After over a decade of working in the corporate and hospitality industries, my guest Kayann Saunders grew tired of the 9-5 lifestyle… and decided to pursue her dream of becoming an entrep…
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“Cater your content to the interests of your audience. This will help you leverage your social media platforms as you share content that actually appeals to the consumer.” - Dee Boswell-Buck The year 2020 marked a major increase in the number of people using social media… and they weren’t just looking at pictures of cats. These Instagram, Twitter, …
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“Platforms will flag a video if they see the watermark from another platform… they’re not going to drive traffic to that video once you’ve uploaded it elsewhere.” - Dee Boswell-Buck Get ready to take a dive into tech! Managing your professional social media in today’s world can be a tricky business. Not only are there multiple platforms to show up …
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“It’s not just about getting in front of people, it’s about strategically getting in front of those who will be your ideal clients.” - Dee Boswell-Buck Are you using social media for your business? Are you frustrated because your audience isn’t converting to sales? Auditing your social media presence may be the key to boosting your impact — and it’…
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“When I really committed to my business, one of the things I wanted to make sure was that every single woman from every single cultural background and every age group felt safe with myself and with my team.” - Amanda Reid Are you the type of person who always has a backup plan in place? Usually, having a plan B is a practical approach. But when it …
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“At each milestone, you do have to sit down and reevaluate your finances, instead of just doing it and hoping it works out. You’ll be so much more successful if you have a plan in place for each milestone.” - Sunny Wishart There’s no question that taking care of your finances can feel overwhelming, stressful… or even a little scary. The truth is th…
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“Although there could be a lot of different people doing the exact same thing as you...what makes your business different is truly you and how you show up and how you connect with people.” —Nathalie Amlani Every business is unique, and every picture tells a story. Showing up consistently online is a huge part of connecting with your audience, but h…
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“Social media is a fantastic way to grow your reach and to get new eyes on your business. But there is also so much happening on the various platforms in terms of how it's being used that can steal your time and steal your job.” —Dee Boswell-Buck Digital marketing has changed considerably in the past 10 years. Love it or hate it, social media is an…
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“You can't build your empire with just yourself, it's not possible. You will either burn yourself out or you'll lose…hone in on the specialty and the unique qualities and services that you provide your clients. That's your focus. That's why you built your business.” —Melissa Haddad Sometimes you have to take a step back so you can move forward. In …
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“Your website is your number one marketing tool… That does not mean that you need a $10,000 website, but you absolutely need an effective website in order to be properly representing your brand in the market.” —Rachel Di When 70-80% of consumers are checking you out online before buying, and making a decision in seconds, you need to make sure your …
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“When was the last time that you devoted a day to working on your business, and how often do you do that?” —Dee Boswell-Buck I bet you remember what you were doing on 4th October, 2021. This was the fateful day when Facebook, Instagram, and WhatsApp went completely down. Like many other business owners working in the online space, my first reaction…
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“It all starts with an awareness and a desire to make change… Creating a business that has diversity within it is a choice.” —Shelagh Cummins Companies with diversity in their Board of Directors tend to make 3 to 4 times more revenue. Would you be more inclined to trust, engage with, and support a company that you see yourself and values reflected …
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“My goal... was for me to download my brain and everything I've learned about freelancing into a program that could help set people up for success and help them avoid the mistakes I've made.” —Jasmine Williams Making the decision to become a full-time freelancer will always be daunting (without the extra risk and uncertainty caused by the pandemic)…
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“I knew that if I wanted my business to continue to be relevant at the end of all this, I needed to be present, I needed to show my value, and I needed to show where I shine as opposed to everyone else.” —Clara Power Planning your dream holiday can be super stressful, from making sense of slippery terms and conditions to now having to factor in pan…
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“In order to grow a business, you cannot do everything on your own!” —Dee Boswell-Buck You know all about the journey from employee to entrepreneur. It isn’t easy… When you’re stealing time from your loved ones and yourself (self care) to make time for your business — it’s time to hire some help! The truth is that your business won’t be sustainable…
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“If you want to be productive, you have to be sustainable — and you can’t be sustainable and ignore your mental health.” —Adam Wiseman 1 in 5 Canadians will experience mental illness at some point in their lives, and we all live with mental health challenges — in our personal and professional lives. The pandemic has presented many extra mental chal…
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“Not only is LinkedIn a powerful platform to strategically grow your network, it's also an amazing platform to share your business event.” —Dee Boswell-Buck Now you’ve planned your big event, your audience needs to know about it! LinkedIn has everything you need to strategically plan and market your event using social media tools that make reaching…
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“What if you could have a course that is preparing people to work with you one-on-one [and] generating leads... while also making money though you’re not actually showing up live to teach it?” —Samantha King It’s no wonder 20% of small businesses fail in their first year when it takes 3 to 4 years to become profitable. You put so much into your bus…
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